Helping brands invest in professional tennis
I identify the right athletes, events and partnership opportunities, then manage the project from strategy and negotiation to activation and delivery.
Your tennis partnership, managed from start to finish
Investing in professional tennis can require extensive research, multiple contacts and complex coordination. I provide brands and agencies with one experienced point of contact to identify the right opportunity and manage the project effectively.
Luciano Perticarolli
Inside tennis. Focused on business.
With over 17 years of experience in professional tennis, I combine direct industry access with commercial, strategic and operational expertise. I help brands turn their objectives and budgets into partnerships that can be effectively developed and delivered.
How I can help
End-to-end support for brands and agencies looking to enter or grow within professional tennis.
Opportunity & Talent Scouting
Identifying and evaluating athletes, tournaments, clubs and other tennis opportunities based on your objectives, target market, audience and budget.
Partnership Strategy & Negotiation
Developing tailored concepts, shortlists, presentations and commercial structures, while supporting introductions and negotiations.
Activation & Partnership Management
Coordinating athletes, teams, events and suppliers to ensure that campaigns, appearances and contractual deliverables are completed successfully.